The RKS Research-to-Action workshops build a common understanding of the major research findings, create consensus around the current situation, then establish a shared recognition of the need to make changes and pursue new solutions. The workshops treat the research results as a platform for idea development and a broad-based commitment to action.

Small group exercises, hands-on demonstrations, and "what if" scenario-building engage and encourage each member of the group to consider fresh ideas for turning the new information into specific action steps. Participants emerge with a shared view of the situation-and a heightened sense of "ownership" and urgency about pursuing specific solutions.

The ultimate outcome of RKS Research-to-Action Workshops is a set of achievable employee-supported action steps designed to build revenue, reduce expenses, improve customer loyalty, and sharpen focus and performance across the organization. Recent client workshops have addressed:

• Strategic Marketing Plans-Vision, Mission, Positioning, & Tactics
• Marketing-Sales, Customer Service, Competitive Evaluations & Market Potential
• Communications-Brand Positioning, Advertising & PR Strategy, Media Mix
• Account Management-Roles, Responsibilities & Customer Expectations
• Customer Segmentation & Value-Added Products & Services