RKS uses proven quantitative research methodologies such as factor analysis, discriminant analysis, ANOVA, cluster analysis, and perceptual mapping to identify and isolate differences among various customer segments. To help clients understand key drivers in purchasing decisions, the impact of product value propositions, or to prioritize product improvements RKS uses multiple regression analysis and other multivariate techniques. RKS' statisticians are skilled in conjoint methods, segmentation strategies, and data modeling.

Through a network of field offices and strategic allies, RKS can provide value-added services, including multiple language interviewing, customized reporting, and a variety of modeling techniques. In the past, RKS has also helped to establish industry benchmarks, giving clients the ability to measure their image, customer satisfaction scores and select performance metrics against key competitors using industry norms.