RKS project staff are skilled in qualitative investigative strategies designed to probe and understand the in-depth needs of customers, prospects, and stakeholders. In-person focus groups, on-line "chat" sessions, and moderated customer panels help to identify and assess the emerging and critical needs of both consumers and busy business customers. In some cases these group discussions have been so enlightening that clients have been able to implement immediate improvements based exclusively on feedback from these moderated sessions.
Recent focus groups and on-line panels have explored new energy technologies; shared personal experiences with Internet and call center transactions, and discussed the meaning of major themes emerging from RKS quantitative surveys.
