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RKS Research & Consulting is a national leader in marketing research and public opinion polling. Since 1974, we have helped clients achieve strategic business advantage through sampling customer opinions, quantifying trends, analyzing the implications, and delivering actionable findings. Our research and modeling methods help clients set meaningful measures for customer satisfaction, product and service enhancements, and brand positioning.

Research Spotlight on: Water

Water—its sources, quality, regulation, and supply—is growing in importance as a national resource issue.  RKS is a pioneer in conducting customer surveys on behalf of municipal and regional water systems, privately owned suppliers, and state associations.  Beginning with a news-making statewide assessment of customer perceptions nearly 10 years ago, we have developed competencies and proprietary methodologies for measuring the perceptions and preferences of residential as well as business water customers.

Over the past year, we have completed a first-of-its-kind survey of households served by water providers in the nation’s 10 largest cities—more than 2,000 separate responses.  Results from these studies help individual water systems benchmark performance and customer metrics against the Top Ten suppliers while establishing a foundation of actionable data for management planning and decision-making.

RKS will return to the field this Fall to conduct a follow-up survey of households and business customers in the nation’s largest water markets, going beyond the Top Ten, based on population.  For the first time, a separate survey will probe satisfaction and concerns among a significant sample of business customers.  Participation in both projects will be open to all metropolitan water systems, regardless of size or service area population. Sponsors will be able to measure customer satisfaction and critical dimensions of system performance against peer organizations and the 2007 national benchmarks.

For details on these surveys and ordering information, please click here.  

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