Welcome
RKS Research & Consulting is a national leader in marketing
research and public opinion polling. Since 1974, we have helped clients
achieve strategic business advantage through sampling customer
opinions, quantifying trends, analyzing the implications, and
delivering actionable findings. Our research and modeling methods help
clients set meaningful measures for customer satisfaction, product and
service enhancements, and brand positioning.
Research
Spotlight on: Water
Water—its
sources, quality, regulation, and supply—is
growing in importance as a national resource issue.
RKS is a pioneer in conducting customer
surveys on behalf of municipal and regional water systems, privately
owned suppliers,
and state associations. Beginning
with a
news-making statewide assessment of customer perceptions nearly 10
years ago,
we have developed competencies and proprietary methodologies for
measuring the
perceptions and preferences of residential as well as business water
customers.
Over
the past year, we have completed a first-of-its-kind
survey of households served by water providers in the nation’s 10
largest
cities—more than 2,000 separate responses.
Results from these studies help individual water systems
benchmark
performance and customer metrics against the Top Ten suppliers while
establishing
a foundation of actionable data for management planning and
decision-making.
RKS
will return to the field this Fall to conduct a
follow-up survey of households and business customers in the nation’s
largest
water markets, going beyond the Top Ten, based on population. For the first time, a
separate survey will
probe satisfaction and concerns among a significant sample of business
customers. Participation
in both
projects will be open to all metropolitan water systems, regardless of
size or
service area population. Sponsors will be able to measure customer
satisfaction
and critical dimensions of system performance against peer
organizations and
the 2007 national benchmarks.
For
details on these surveys and ordering information, please
click here.
