RKS Research & Consulting designs, develops, and delivers marketing research, public opinion polling, and customized consulting services. Our solutions range from cost-effective multi-client syndicated surveys to highly customized assessments for individual clients. Many of our services can be “unbundled” and matched with existing in-house client capabilities for maximum speed, efficiency and economy.

Our spectrum of research services includes:

Quantitative Research
- Telephone surveys
- Internet surveys
- In-person: mall intercepts to interviews in         customer offices
- Mail surveys
- Multi-mode product assessments
  (CD-ROM, conjoint attribute studies,
  simulations & user groups)
- Conjoint Studies

Qualitative Research
- Focus Groups Qualitative Research
- Dskside Executive Interviews

Models & Analytical Tools
- Business Performance Assessments to convey
  a single-score measure of customer
  satisfaction
- Industry Customer Satisfaction Benchmarking

Customized Research Solutions
- Concept definition  
- Questionnaire design
- Sample development and management
- CATI programming
- Field agency supervision
- Data coding
- Data processing
- Statistical modeling & analysis
- Data analysis and reporting
- On-site presentation of results

Project deliverables
- Newsletter-style executive summary
- Complete test and graphic reports
- Actionable recommendations
- Personal presentations
- Workshops and clinics
- All data in electronic as well as hard copy format

Contact us for pricing and related information on our market research services.