Lessons learned while researching both competitive and heavily regulated industries led RKS to develop a unique research talent in high turmoil markets that have undergone "deregulation." Leading industry examples include banking/financial services, energy, entertainment, and telecommunications in North America, Japan and Europe.

Knowledge gained from this unparalleled experience made RKS into a innovative partner for marketing research clients. And the effort doesn't end with the delivery of the project report. We're ready to assist you to disseminate the information and make practical use of the data through on-site workshops, presentations, seminars, and employee training.

(Customer segmentation) Needs-based clusters, Key accounts,
  National accounts, Home offices, Home-based businesses and RENTerprises 
(Stakeholders) Architects, Builders, Developers,
  Equipment Dealers, Manufacturers, Stockholders
(Natural Resources) Exclusive customer satisfaction surveys incorporating
  statewide and regional benchmarks for customer satisfaction and service
  standards for municipal as well as private water systems
(Technology) Electronic data transfer, Call center automation, Distributed
  generation, Energy storage, Lighting
(Issues) Corporate Credibility and Trustworthiness
(Opinion leaders) State Regulators, in cooperation with Standard & Poor's
(Service packaging) Bundling of business and home services including CATV,
  telecommunications, security monitoring, electricity, natural gas, and other
  services
(Economic development) State association and land developer-sponsored
  development and growth