RKS COMMUNICATION OUTREACH PROGRAM
Influencing Customer Behavior Through Distinguished Communications

The August 14 blackout and follow-up investigations point to the need for a major overhaul of North America’s electricity deliver system. But how well do consumers—your customers—understand the costs, benefits, and environmental trade-offs involved in solving the problem? And how quickly can you count on your residential customers to take action and support your corporate direction and business strategy?

RKS’ Communication Outreach is designed to help you assess the attitudes of your residential customers, then make changes in your communications messages and vehicles to improve their effectiveness, credibility, and impact. This path-breaking effort includes:

• Telephone surveys with a cross-section of your residential customers, plus a sample from a neighboring utility for benchmarking and comparisons
• Analysis and segmentation of the results to identify priority audiences and best tactics for communications, energy efficiency; and grassroots programs
• Hands-on advice for aligning your communications strategy with customer needs, from key messages to media plans

A variety of sampling strategies and deliverables are available. Make sure your customers understand, believe and act on the information you provide; contact info@rksresearch.com for full ordering information.